What if you could get PAID to do what you're PASSIONATE about?

It's time to flip the switch from a passion project to a thriving business.

The Ministry to Business Guide helps faith-based creatives and communicators (moms especially!) monetize their efforts in order to sustain their ministries AND bless their families with income.

For a limited time, you can get the Ministry to Business Guide for just $29 (that's 70% off)!

Get instant access to the Guide (trusted by over 4,000 communicators and counting) that helps you serve your audience well AND quickly monetize the work you already do!

**This is a digital product delivered through email. Nothing will be shipped.**

Alicia Bruxvoort

Writer, Proverbs 31 Ministries

"Ministry will shape us, but it shouldn't sink us. Sadly I meet so many women who are drowning in their calling. I'm certain that's not how it's supposed to be. This guide is AMAZING. It's an absolute goldmine of wisdom. Lisa-Jo, Becky, Katie and Jon know what it takes to develop a ministry that both gives life and contributes to our livelihood. And in these pages, they show us how to do it with integrity, dignity, and diligence. This is a much needed conversation and an incredibly helpful tool."

Raise your hand if you’ve ever thought:

I want to monetize my writing... 
but I don’t have time to figure out how.

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I pour my heart into speaking and serving others... but seriously, I can’t keep getting paid in Starbucks gift cards.
{Especially when the gas to the gig costs more than the card balance!}

• • • • • • • •

I know I’m supposed to grow an audience, build an email list, and all that jazz... but building a platform costs so much time and money! {And quite frankly, my bank account can't take the strain anymore.}

• • • • • • • •

I’m tired of people asking to pick my brain just because I run a blog or published a book. I can’t possibly meet everyone for coffee and keep giving away my knowledge for free... but I don’t know how to say no or ask to get paid!

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I hear people talk about “multiple income streams” and words like “lead magnet” and “sales funnel” and “ad networks” {oh my!!}... and I wish someone would tell me exactly what the heck those are and how to use them!

• • • • • • • •

I’ve tried selling stuff... but everything I do seems to fail. I wonder what’s the point of even trying anymore.

• • • • • • • •

It seems like everybody else around me is figuring out how to make a living from their writing or speaking or candlestick making... except me. What am I doing wrong?

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And how about this classic?

I’m doing this work for Jesus, so... is it okay to make money from it? Does wanting to get paid in more than potted plants make me selfish and money-hungry?!

{No, it doesn’t. You’ve come to the right place.}

The Ministry to Business Guide

20 proven strategies for transforming your passion work into a thriving business so you can SERVE like a ministry and EARN like a boss.

Choose Your Best Fit

Starter Bundle

For $29 you can start making a REAL income from your ministry today!

You'll receive INSTANT ACCESS to the Ministry to Business Guide, which includes:

20 Easy-to-Follow Strategies to earn REAL income from your ministry... Filled with visual explanations, focusing on one proven strategy at a time, explaining:
→ What is it?
How does it help you?
→ Practical Next Steps to Get Started
($97 Value)

 Fill-in-the-Blank Templates to save time AND make you look like a pro... Speaker contracts, email swipe copy, media kit, author one-sheet, book proposal template and more!! ($147 Value)

 Sanity-Saving Spreadsheets for tracking all those independent contractor finances... plus a simple business plan for earning your first $1,000! ($37 Value)

Total Value: $281


Deluxe Bundle


For only $8 more you'll get the Ministry to Business Guide PLUS an extra $43 worth of bonuses!

You'll receive INSTANT ACCESS to everything included in the STARTER BUNDLE:

20 Easy-to-Follow Strategies to earn REAL income from your ministry ($97 Value)

 Fill-in-the-Blank Templates to save time AND make you look like a pro ($147 Value)

 Sanity-Saving Spreadsheets for tracking all those independent contractor finances ($37 Value)


BONUS! Virtual Ministry Guide: This 17-page playbook shows you how to PIVOT your PRODUCTIVITY toward the countless opportunities available for virtual speaking, sales, coaching, networking and beyond. ($17 Value)

 BONUS! Boost Your Profits Pack: This 9-page playbook maps out HOW exactly to DEVELOP → MARKET → SELL your digital product for maximum returns. ($17 Value)

 BONUS! How to Pitch a Podcast: Tips and swipe copy to get you featured as a guest or to pitch your podcast to advertisers! ($9 Value)

Total Value: $324 


"Oh, my word! I needed this years ago, instead of stabbing my way through the newbie dark figuring out each piece the hard way. Thank you so much for this fantastic resource!" — Diane

"As a faith-based business coach this has helped me tighten up my messaging and focus."
— Terri

"Thank you! I am already seeing changes in my business to serve others even better and help pay for some of my expenses. 
— Kelly

With the Ministry to Business Guide, you'll learn how to:

Devote time and energy to your ministry without sucking the life out of your family resources.

• • • • • • • •

Implement proven, effective strategies for generating revenue from your platform (no matter what size).

• • • • • • • •

Grow and monetize your audience {for real!}

• • • • • • • •

Find people who want to buy what you’re selling.

• • • • • • • •

Use the interwebs for a good cause (and to grow your ministry)—without getting sucked into the social media vortex.

• • • • • • • •

Eliminate the guilt of spending more than you make (as well as the guilt of making more than you spend… it’s okay, we promise).

• • • • • • • •

Follow a simple road map to monetizing QUICKLY!

• • • • • • • •

PLUS manage all the bookkeeping and financial details without going WACKO! {Never fear tax season again!}

We'll show you how!

Who are we, anyway, and why should you listen us?

Hey, friends. We're Lisa-Jo Baker, Becky Kopitzke, Katie Reid and Jonathan Purifoy—a team of Christian creatives and business-minded folks who LOVE Jesus and believe He has called us to ministry.

Collectively we've published eight books, uploaded hundreds of podcast episodes, spoken all over the country, coached fortune 100 companies, and posted on social media no less than 600 billion times (feels like, anyway).

Over the last decade-plus we've seen and done all the things, from blogging to coaching to online marketing, product launching, traditional and ebook publishing, conference networking and SO MUCH MORE.

We know what works and what we wish we'd never wasted time on.

And we're here to show you how to learn from our successes as well as our mistakes.

Our Ministry to Business Guide is a jam-packed, super easy to follow playbook for HOW TO GROW YOUR MINISTRY TO A REAL BUSINESS and do it with passion and purpose. It's filled with our favorite strategies, pro tips, and been there / done that insight from four veteran Christian industry insiders who are still DOING THE THINGS every day, ministering to real people AND earning an income to bless our families. We think it's not only possible; it's also wise.

Lisa-Jo Baker

Partners & Communications Champion

Lisa-Jo is a former attorney and the author of 3 books, including the Publishers Weekly bestseller, Never Unfriended and a Bible study for both adult women and teens. She is a national speaker and syndicated author, her writings have been featured on HuffingtonPost Parents, Christianity Today, (in)courage, Focus on the Family, and the Hallmark Home & Family Channel and she is the co-host of the popular Out of the Ordinary Podcast. Lisa-Jo lives just outside Washington DC with her husband of over 20 years and their three very loud kids.

Becky Kopitzke

Product Development & Marketing Champion

Becky is the author of 3 books including her latest release, The Cranky Mom Fix, which was featured recently on Focus on the Family. Becky is a veteran freelance writer and writing coach with special expertise in digital products and sales funnels. Her work has appeared regularly on websites for Kirk Cameron, Zondervan's FaithGirlz, popular Christian blog The Better Mom, and many others. Becky lives happily ever after in northeast Wisconsin with her husband of 20 years (who is also a work-from-home entrepreneur), their two teen/tween daughters, and two feisty pups.

Jonathan Purifoy

Business Management Champion

Jon is a seasoned sales professional and business consultant with expertise on both ends of the spectrum, from Fortune 500 companies to small family-run ventures. He is the founder of Black Barn Solutions, LLC, and co-founder of Black Barn Press, a community designed to support Christian creatives in the publishing industry. As a work-from-home entrepreneur, Jon and his wife (author Christie Purifoy) have perfected the art of work-life balance. They live the dream in Pennsylvania with their four children.

Katie Reid

Affiliate Program & Coaching Champion

Katie is the author of Made Like Martha and A Very Bavarian Christmas and co-host of The Martha + Mary Show podcast. She has been featured in numerous publications including HuffPost, TODAY's Parenting Blog, and Focus on the Family. As a coach and mentor, Katie inspires others to live out their God-given purpose and bring life to their creative projects. She thrives on connecting fellow communicators with one another so they can benefit from sharing their talents. Katie and her pastor husband live in beautiful rural Michigan with their five lively children.

Street cred? Yep, we got it.

Among the four of us, we've worked with a boatload of legit people and places. Here's a sampling of 'em.


"I've been wanting to launch something for ages but wasn't sure how to manage the small costs that would come up in my doing so. It was stressing me out. I couldn't even imagine what more costly shake ups would be required in the future to keep my family thriving while also dedicating more time to my ministry as it grows. The business ideas you presented were so helpful in reframing the way I thought about making money doing something I care deeply about. Thanks so much for making the guide!" — Karen

Inside the Guide You Will Find:
20 Easy-to-Follow Strategies

Filled with visual explanations and user-friendly tips, focusing on one proven strategy at a time.

Book publishing
(self vs. traditional… yes, there’s money in books)

(how to kickstart your speaking ministry and get more gigs)

Freelance writing
(you’re already writing anyway… here’s how to get paid)

(it’s not actually dead… we’ll show you why)

Ancillary products
(merch is the word!)

(how to snag sponsors so you can chat for cash)

(Facebook, it’s not just for sharing our holiday photos!)

Design products
(they’re not just for designers anymore)

Online courses
(join the rush ‘cuz there’s gold in them hills)

Affiliate marketing 
(make commissions without making stuff)

(if you know it, you can teach it)

And much, much more!

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Plus you get these Fill-in-the-Blank Templates

Time-savers with pro design panache!

Speaker contracts
(for the beginner and the pro)

Email swipe copy
(to walk you through a speaking opp from invitation to final contract)

Media kit
(ready for you to personalize)

One-page bio sheet
(for authors and speakers... to make your experiences sing

Exclusive non-fiction book proposal template that ACTUALLY GETS BOOK DEALS
(Becky's proprietary resource that she normally sells separately for $49... and it's included with the Guide!)

• • • • • • • •

Sanity-saving Spreadsheets are also included!

For tracking all your finances:

Income/expense sheet
(custom designed for the independent contractor, including a step-by-step "how-to" sheet)

How to Earn $1K calculator
(map out a plan to generate early revenue)

PayPal invoice templates
(so you can bill your clients in style)

Handy mobile apps
(a list of our favorites for tracking on the go)

• • • • • • • •


Encouragement and solid advice from four pros who’ve been there, lived to tell, and are eager to see YOU succeed!


"This resource is totally worth it! I had so much fun clicking on all the links and learning so much. I am on my way to a new mindset and new revenue." — Jeannine

“Portable income is vital to military spouses. So, a playbook like this that pulls back the curtain to teach us the WHY, HOW, AND WHERE to begin when it comes to earning a living from our online ministries is solid gold. I want to get a copy into the hands of every single military spouse that I know.”⁠ — Megan, a military spouse of the year

Peek inside our Deluxe Bundle bonuses!


Virtual Ministry Guide 

This 17-page playbook shows you how to PIVOT your PRODUCTIVITY toward the countless opportunities available for virtual speaking, sales, coaching, networking and beyond.

Pivot with God
(First things first. Let's begin at the Source for guidance)

Pivot Your Writing
(Creative ways to repurpose content for cash)

Pivot Your Speaking
(Cancelled? No problem. Here's how to persist.)

Pivot Your Podcast
(Social distancing. Podcasts were made for it.)

Pivot with Coaching
(How to serve clients whose budgets are tight)

Pivot Your Networking
(Build relationships without leaving the house.)

Pivot Your Finances
(Secure your money AND your peace of mind.)

(How to film at home on your phone!)

• • • • • • • •


Boost Your Profits Pack

This 9-page playbook maps out HOW EXACTLY to  DEVELOP → MARKET → SELL your digital product for maximum returns. 

Finally Create That Product
(How to reduce, reuse, recycle your existing content into digital products)

Build a Simple Sales Funnel
(Demystifying sales funnel workflows with an illustrated step-by-step plan)

Promote Those Sales
(Dos, Don’ts and How to's for boosting a Facebook sales post)

• • • • • • • •


How to Pitch a Podcast

Tips and swipe copy to get you featured as a guest or to pitch your podcast to advertisers 

How to Pitch Yourself TO A PODCAST
(Dos and don’ts of getting yourself invited on as a guest + sample pitch email)

How to Pitch Your Show TO ADVERTISERS
(Best practice + a sample pitch email to help you start selling ad spots soon!)

• • • • • • • •


"I wish I had this years ago."

— Kristin Funston, author of More for Mom

The Ministry to Business Guide comes with a GOLDEN RULE guarantee trifecta:

First, if you do not like gifs and happy dances and peppy colors (we think and communicate in all of the above!), we will be happy to refund your money.

Second, if you do not find this to be the most helpful playbook of practical strategies for how to earn actual income from work you love doing, we will be happy to refund your money.

Third, if you don’t at the very least, discover one new way to monetize a part of your ministry and offset some of your ministry costs (think email service, web hosting, gas for traveling to events), we will be happy to refund your money.

Whatever the reason may be, if you are not SO BLOWN AWAY by the real time PRACTICAL and easily follow-able (yes we just made that word up) strategies in our Guide, we will be happy to refund your money...no questions asked! Just email our Customer Service team at [email protected] to request your refund.

"Never again will you need to wonder 'how they did it?!' while staring at your computer screen in angst."

— Quantrilla Ard, The PhD Mamma

Frequently Asked Questions

"This guide is invaluable. For months I tried to figure it out by myself but I had no real plan. This guide changed that instantly."

— Katy Epling, author of Life on Purpose


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Not ready to buy yet? Don't leave empty handed! 

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All Those Online Business Terms Simplified! 

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